For two days this summer, August 13th and 14th, Pinetop is having its first annual “High Mountain Music Fest” sponsored by The Pinetop-Lakeside Chamber of Commerce (www.HighMountainMusicFest.com). This event will feature 12 bands from across the state, Special Guests like Dave Pratt, Food and Beer gardens, and activities for kids. In addition to the great food and Music, this festival will have a large economic impact on our town.
Festivals and events in small regional destinations play an important role in tourism development and thereby in economic development. An event like the High Mountain Music Fest will attract new tourists, increase the amount of money that is spent in our town, improve Pinetops destination awareness, and also increase our civic pride. The Pinetop-Lakeside Chamber of Commerce does an excellent job throughout the summer sponsoring various festivals and events and despite the difficulty in accurately measuring the true tourism and economic impact, there is no doubt how critical it is to the business community.
Crystal O’Donnell, Office Manager and Events Coordinator for the Pinetop-Lakeside Chamber, estimates that over the July 18th weekend during the Native American Art Festival, the event had over 2,000 visitors. For the White Mountain Music Fest, this number should exceed 5,000 people. This creates a tremendous opportunity for our local business community and also gives the town a much needed boost in sales tax. In a recent state tourism study, it was determined that when people travel to a destination for an event, on average they spend $529.00. Although these figures are subjective, you can imagine how significant these festivals can be on a small community. If you take just the Musical Festival, and assume that of the 5,000 people that attend the festival 20% were unique visitors, meaning they came just because of the festival, this would equate to over a half a million dollars brought into our community.
Events like the Native American Festival, The Mountain Music Fest, The Run to the Pines Car Show, and The Fall Festival are crucial to the viability of town and our business community. I personally commend all the hard work from our local chamber and everything they do to support our business community. If you would like to help volunteer for this event, purchase tickets, or become a corporate sponsor, you can call the Pinetop-Lakeside Chamber (928)367-4290 or visit their website at www.PinetopLakesideChamber.com.
Jams Maloney is the Owner/Broker of Genesis Real Estate and Development in Pinetop. For more information about the White Mountains, please visit my website at www.GenesisPinetop.com where I periodically write a blog about Real Estate in The White Mountains.essay writer